Exchange of digital currencies Bitstamp previously started a European media campaign and hired a specialized media partner in order to expand their EU market share and demographics.
Roast has been selected as the world’s prominent digital currency exchange’s European media planning and buying agency following a thorough pitch process.
Bitstamp is known for its well-regulated, trustworthy strategy, and with digital currency’s recent surge in popularity and price, cryptocurrency has become so much more prevalent.
Roast, a digital performance firm, will raise awareness of cryptocurrencies and the Bitstamp brand among new audiences and investors who may be unfamiliar with it.
Approximately 9% of Europeans own cryptocurrency, according to research, with the majority buying it as an investment and seeking ease, security, and a flawless procedure in this rapidly-growing market.
Elle Faulkner Porch, Roast account director who manages the collaboration with Bitstamp, stated: “Our media planning and buying activity will further popularize Bitstamp as the cryptocurrency exchange of choice.“
“Through carefully planned and executed media placements with clear, open messaging, we will increase the adoption of this transparent and trusted cryptocurrency among brand new audiences.”
Kaja Ribnikar, head of marketing and communications at Bitstamp, added: “We sought an agency with unparalleled strategic, innovative thinking, as well as a daring approach to media planning.”
“Roast stood out during the pitch process and we are looking forward to engaging with new investors powered by our media activity.”
Bitstamp is committed to offering retail and institutional virtual currency investors with world-class service.
For nearly a decade, the world’s oldest cryptocurrency platform has earned a reputation as an extremely reliable platform with the finest uptime in the sector, constantly ranking in the top 10 spot markets in terms of volume. This is Bitstamp’s first campaign in Europe and the United Kingdom, and it will give the company more visibility.